Chinese Winemakers Copy Award Winning Australian Wine as Trade Ban Continues

A Beijing-based journalist has spotted imitations of Australia’s most famous wines on store shelves in China, as the Chinese Communist Party’s trade ban’s on Aussie products remain in force. Journalist Patrick Fok spotted the wines on Feb.14 in Hainan. Both knock-off wines utilise the same distinctive red and white label as South Australia’s internationally award-winning Penfolds wine. But the imitations go by the name of ‘Benfords’ and ‘Penfunils’ and declare themselves to be Australian wine. “Spotted in Hainan. Must admit I have never come across these Australian labels!” he wrote in a post on Twitter. Treasury Wine Estates (TWE), which owns Penfolds, said they were investigating the incident. “We take any infringement of our Penfolds brand very seriously and we continue to make significant investments in our brand protection program across markets including China,” the spokesman told 9News. This is not the first time TWE has had to deal with ‘copycat’ …
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