Chief of Cherokee Nation Calls for Jeep to Stop Using Name

The head of the Cherokee Nation wants Jeep Cherokee’s to be a thing of the past. Chuck Hoskin Jr. says the tribe would like the line’s name changed. “I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Hoskin, the principal chief of the Cherokee Nation, told Car and Driver. “The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language, and have meaningful dialogue with federally recognized tribes on cultural appropriateness.” Hoskin, who couldn’t be reached, noted that a number of companies and organizations have changed names in recent months following Black Lives Matter protests in 2020. “I think we’re in a day and age in this country where it’s time for both corporations and team sports to retire the …
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